Getting to Know Your SearchUnify Dashboard
Home is an abridged story of search on your website, community, or another platform. The story is told through four tiles—Total Searches, With Searches, Clicks, and Conversions—and three sections: Live Streaming, Analytics Overview, and Recommendations.
Each section or tile covers a key part of search experience, including: How popular search is among your employees and customers, how useful search clients are, where the searchers are from, and what you can do to enhance search experience for everyone.
The Navigation Panel provides access to the SearchUnify features that an admin needs to index a content source, set up search, monitor analytics, and everyday administration. The modules used most often are a click away. They include: Home, Content Sources, Search Clients, Search Analytics, Search Tuning, NLP Manager, and API.
The last two modules are customizable. Clicking Apps takes you to the Apps Store where you can install new programs on your instance to extend its functionality. The added programs can be viewed by expanding Apps.
Administration houses three modules used in instance management: Security, Manage Users, and Alerts.
The Four-Tiles Ribbon displays the cumulative data on four metrics from all your search clients. The metrics are: Total Searches, With Results, Clicks, and Conversions.
Total Searches reports the sum of searches performed on all your search clients and requested through your Search API. If you have 7 search clients and 3 Search API users, then Total Searches will combine their usage statistics into one aggregated figure.
With Results is defined as the sum of searches which produced at least one result. The search can be through a search client or via the Search API. With Results is obtained by subtracting Unsuccessful Searches from Total Searches.
Clicks stands for the total number of times users across all your search clients opened results. One search query can produce more than one clicks.
Conversions is the ratio of Clicks to With Results. Consider the simplest scenario: You have only one search client and that search client has only one user. That user runs a query and finds results 50 times but clicks on any of the result only 20 times. Then the search client can be said to have Conversions of 40%. A high Conversions ratio suggests (1) the content in your knowledge base is useful and (2) your search engine is bringing up relevant results most of the time. The Conversions tab in Home combines the numbers from all your search clients and reports the average figure.
The first section after the tiles. It has two reports.
Live Search Stream
Live Search Stream displays the location your search client users in real time. Like Recent Searche, Live Search Stream also auto-refreshes itself.
Recent Search displays a list of the latest queries from your users across all your search clients. The data is constantly being pulled because the list auto-refreshes itself.
There are three reports in Analytics Overview.
Search Performance Overview
This graph summarizes a month's data of All SearchesSame as Total Searches., All Searches with ResultsSame as With Results., and All Searches with Clicks. The last report is the sum of all search sessions in which users clicked at least one result.
Global Search Page. Here, case deflection equals Conversions. It is available on all search clients.
Case Form. case deflection is available on platforms that support a case creation page. A search client is embedded into the title field. When a customer starts logging a case, the search client begins to suggest helpful articles. A case is deflected if the customer perceives a suggestion useful and returns without logging the case.
Most Searched Keywords
Top Searched Keywords generates a word cloud of the most frequently-searched keywords. The keywords are extracted from search queries and one query might have more than one keyword. For instance, the search query Install SearchUnify in Salesforce has three keywords install, searchunify, and salesforce.
There are two reports in Recommendations.
Actionable Insights reads the reports in Home and Search Analytics, identifies information that needs your immediate attention, and translates that information into plain English.
Next Best Action
Next Best Action processes the data in Actionable Insights and the reports in Search Analytics to suggest the next course of action. The suggestions are shown next to the Actionable Insights window and generated by a customer success engine.
Last updated: Friday, November 27, 2020