Average Time on Documents

This report captures the average time spent on the webpages/documents by the users across sessions. Average time too less suggests that the document is not found helpful by most of the users. Average time too high suggests that the length of the document is very large, or users might have left the article open and the session has been left idle.

Documents on the search results pages are clicked because users have found the title or summary of the document helpful. So, it becomes imperative to track how much time is spent on such documents. If the average time suggests for high bounce rate or idle time on clicked documents, then it is advisable to look back at those documents and make suitable changes according to the user needs.

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• Back to Content Gap Analysis