Searches with No Click

Searches with no click. Search queries where results were shown up on the search client, but users haven’t probably found the results relevant. Hence result was not clicked for these queries.

In such cases, it is advisable to look back at the documents/searched results produced for these searched queries and generate more content around the same. This would significantly improve the search experience of the users.

It also captures Successive Searches with clicks which helps to understand the user journey. These successive searches could be made by the users as an alternative to ‘searches with no clicks’. In the latter searches, user could have found a useful document and Admin might want to boost the same document for the unsuccessful search query.

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Related Document

• Content Gap Analysis

• Sessions with Unsuccessful Searches
• Searches with No Result
• Unsuccessful Searches